Analytical segmentation for the detection of vulnerable groups
VulnerABility aims to facilitate, through digitization and innovation, the agile detection of people and groups at risk of water poverty based on a vulnerability study.
A social innovation project that makes it possible to move towards a more just and equitable society by prematurely geolocating possible situations of customer vulnerability, based on a population segmentation methodology of the 23 municipalities that Aigües de Barcelona operates. The tool, designed by Cetaqua, makes it possible to reinforce the information on social aid and rates for groups at risk of water poverty and to focus the company’s social action projects on areas where the most vulnerable situations are located.
The results obtained in this study constitute an element of added value in decision-making on social action strategies, because they allow anticipating the detection of clients at risk of vulnerability, and provide a new flow of information that contributes to expanding the scope of the social programs.
This 2022, VulnerABility was recognized with the SERES award in the category of Innovation and Social Commitment of the Company.
Analytical segmentation and detection of vulnerable groups